Born from a family-run plumbers’ merchant and bathroom showroom in North London, Magic Descaler was developed out of real-world experience and the practical needs of tradespeople. With over 40 years of serving the plumbing and bathroom industry, we saw a gap in the market for a descaler that was powerful enough to tackle tough limescale build-up on the job, yet gentle enough for regular use in everyday cleaning. Magic Descaler was created to meet that need—and it delivers. For over 20 years, it has become a trusted, go-to product for professionals and homeowners alike. Now we’re bringing it to a wider audience, making it easier than ever to get your hands on a cleaning essential that truly works.